Esurance Inc is an American auto insurance provider. Its headquarters is in San Francisco in California, USA. It is one of the fastest growing auto insurance companies in the United States. They have insured over half a million drivers with thousands joining them every month.
Esurance Inc is relatively a young company. It was founded in 1998 as SiliconSierra Holdings Inc. In 2000 it was acquired by Folksamerica Holding Company Inc, which is a subsidiary of White Mountains Insurance Group and is now a direct subsidiary of White Mountains. Esurance launched its website recently and writes personal auto insurance.
Esurance Inc is available to 85 percent of the nation’s drivers in 28 states. Their annual revenue is estimated at 10,900,000.
Esurance sells insurance through the Internet. It specializes in personal automobile insurance, offers information through the net and sells policies online through select online agents. Telephone agents are available for offline consultations. Their leading markets are in Florida and California. They have combined the best of technology with industry know how and offers customers a 24/7 service at competitive prices. It uses a customer engagement model designed to facilitate all facets of the auto insurance process, which includes quote attainment, purchase of coverage and account management.
Esurance realized that there was opportunity to integrate the offline telesales and online contact channels to improve and increase conversion and customer satisfaction. EStara Click to Call offers customers the ability to speak with a sales representative at any point of the sale. This has resulted in a 30 percent increase in inquiries and reduced website abandonment by 25 percent. There is a reported high customer satisfaction.
The Click to Call uses VoIP technology and provides online users to make PC to phone and Phone to phone calls from the web. This technology does not require significant investment in new hardware or software. It is reliable and guarantees customer satisfaction. Many customers have registered their satisfaction using this method of buying insurance. Gary Tolman, the President and CEO of Esurance Inc says that this innovation has benefited the company.
Tom Capp, Director of Telesales at Esurance says that many customers have liked and appreciated this Click to Call technology which they feel is cool. The right person is connected immediately, thus saving the time of the customer and giving him the right information at the right time. Within six months of starting this technique, the inquiries rose by thirty percent. An analyst report has found that this service can increase revenue by about forty five percent for the company.
The Esurance commercials have great impact. They depict an animated female spy named Esurance Girl voiced by Mo Melody and a mysterious stranger Eric. The commercial’s themes are sports or movie themes.
The main competitors of Esurance Inc are AIG, GEICO and Progressive Corporation.