An Insurance company sponsoring a big and important race is the best advertisement for the insurance company as well as the race. The promotional build up attracts the attention of the world to the race and its sponsors, making it easy for people to retain the names in their memories.
GAINSCO is an automobile insurance company which has its headquarters in Dallas, Texas. GAINSCO was founded in 1978 by Joseph Macchia and markets its products through independent insurance agents. They offer nonstandard personal automobile insurance which are not generally insured by many of the standard companies. They write coverage in the minimum limits permitted by the states in which they operate.
They market their insurance through independent agencies in Arizona, Florida, Nevada, New Mexico, South Carolina, Texas and one general agency in California. The products include coverage for third party liability for bodily injuries and physical damage, as well as collision and coverage for theft, personal damage, and other perils for an insured person’s vehicle. The company provides claims adjustment, settlement and management services. Their operations are also conducted through MGA Insurance Company, a Texas Corporation.
Insurance in the US is big business. There are hundreds of insurance companies and each has cut throat competition with the rest. They have to think of new strategies and unique plans to promote their brands. Each, Insurance company ha its own special method of gaining popularity and making good business. GAINSCO also has its own strategies.
GAINSCO sponsored the No 99 GAINSCO/Bob Stallings Daytona Prototype racecar in the Grand-Am Rolex Sports Car series. GAINSCO, INC (AMEX:GAN) through its insurance brand, GAINSCO Auto Insurance specializes in minimum-limits personal auto coverage. It uses its ‘Are you Driven?’ Motor sports sponsorship to build brand awareness and advance its distribution strategy.
The North American open-wheel racing made a high profile debut with the most significant Indy-car race. GAINSCO Southeast Division President Michael Johnston said just before the race, ‘We have the opportunity to couple our business goals with a greater sense of honor and responsibility to ensure that the GAINSCO Auto Insurance Indy 300 is an event worthy of its place in history.’ The race took place in march this year which began a new era in racing.
This race was a golden opportunity for GAINSCO to further their campaign. The race attracted millions of people who watched it on their television screens and enjoyed it thoroughly. GAINSCO gained a lot of attention and exposure through this prestigious race.
South Florida is a very important market for GAINSCO’s auto insurance products which is why the sponsorship made sense for their business. There are many more promotional activities on its cards. GAINSCO is going places and has great plans for the future.